Audra Spicer: Work Samples
Strategic communication expert with
command of language
content strategy know-how
issues management skills
quantitative analysis capabilities
A collaborative strategic communicator dedicated to a single concept:
The strategic communicator's job is to be not just market driven, but to be story driven. The strategic communicator brings data to life and reaches people where they are, with stories and ideas that uphold the reputation of the organization.
The essence of strategic communication is storytelling, and with a deep background in literary studies, bolstered by industry practice in digital media studies, data-driven inquiry, and content strategy & management, I bring a singular perspective to my work.
Content Suggestion: NAU Professional Writing Alumni network site
In the spirit of content strategy, I would suggest that a Professional Writing Alumni networking site should include an RSS feed that announced jobs in technical writing, editing, and content strategy management.
Student Professional Organizations
Why they matter to our mission
For our university's December 2017 presentation to the Board of Governors, Colorado State University-Global Campus, I wrote this mission statement from my viewpoint as Project Expert for the Student Professional Organizations effort:
Our mission with this project is to offer professional organization memberships to CSU-Global students to help them learn what goes on in the world of work and scholarship. We want to broaden our students’ understanding of their career goals, give them ideas from their careers to apply to their coursework, offer them networking opportunities on-ground, and promote a full, rich involvement in their majors and professions. Opening ways, through professional involvement, for students to learn the language and practices of their fields and to take part in the activities that define their disciplines is part of CSU-Global's commitment to enhancing student success in a global economy.
Build it yourself
Approached by the Provost to stand up a university-branded Writing Center, I created, staffed, and marketed this academic student service in 3 months.
§ Served as liaison between Library, Academic and Student Affairs, and faculty regarding writing-related concerns
§ Specialized data collection at MyWCOnline to provide numbers to Institutional Effectiveness
§ Led Writing Center Advisory Board to offer recommendations about writing in the curriculum
§ Worked with ID to create a single sign-on from the student portal
§ Oversaw $7,000 operations budget and payroll responsibilities for 15 staff members
§ Drove a 32% increase in student use of the Writing Center, January - June 2017
§ Collaborated with library to move system to LibCal and LibAnalytics for efficiencies, saving the university $1,000/year in combined student services
Finally, my writing. I
won't purport to have a
recipe for good prose.
On the other hand,
coffee is an important
part of my writing
life. I use a French
press to extract the
nectar from the bean.
For 2 servings of French-press coffee:
1. At a coarse setting on the coffee grinder, grind 1/4 cup of whole beans.
2. Put 2 cups of cold water in a pan and boil.
3. Pour the beans into the bottom of the French press.
4. Take the water off the boil and let it set for 1 minute (this avoids scorching the coffee when you add it to the press).
5. Pour the water into the press; move plunger about 2" back and forth to mix water and coffee.
6. Gently, but steadily push the plunger to the bottom of the press to capture the coffee grounds.
7. Pour your first cup of coffee.
8. Pour the rest into a thermal carafe to keep it from over-brewing.